If you are a trustworthy financial consulting firm, make it believable

When an online clothing store claims that they present the best formal men’s collection, how many times you believe it? When a travel firm says that they have lowest airfares with well served packages, do you believe it? When a pizza shop write in their advertisement that they bake the most delicious pizzas in the town, do you believe that they really do so? When a financial consulting firm talks about their unbeatable consulting services and work, do believe in their statements?

Often such statements are hard to believe, until and unless we meet a person who has experienced it first hand. Business owners believe in the statements they say in their marketing campaigns and they expect others also to just believe in them. On the other hand, the kind of belief we may have in ourselves and our businesses can be practically imaginary in the business. That is the common reason of failure of major marketing campaigns and promotional activities; however no body can deny the effectiveness of the referrals and word of mouth. But how can we do it? First you have to admit the fact that in the small business consulting industry people can’t believe in what you say just because of your good personality. But if we can’t talk about the value of your firm and don’t speak about how great services our firm is offering through marketing and messaging, then who will?

In the financial services industry the use of testimonials are not allowed and written comments from clients sometimes don’t work, but it doesn’t mean that you shouldn’t work on your business marketing strategy. If you want your message heard and believed viral marketing and referrals campaigns are still gainful approaches, and it becomes more effective when someone else speaks your message and talks about your reliable financial consulting services, not you. But again there is a problem, if you provide just good consulting services, no body would care to speak about you, in fact it happens only when you services are extraordinarily good, that will recommend people to talk about you do what you say.

You need to revise your client account review. During the meeting with clients do ask them why they chose you to get small business consulting services and what forced them to contact you. Get them to tell their story and ask them to share it with others in their industry.