The power of social
media has been accepted worldwide that has affected the way we socialize, the
way we communicate, the way we share things, the way we express ourselves, the
way we stay updated with the current affairs, the way we do business, the way
we find our potential market and every aspect of life and work. The power of
social media can also improve the way you conduct the process of auditing that
is such a technical task and requires lot of time and effort. The interesting
thing about having your auditing firm on social media is that you may know that
how many people think good about you and recommend you in the form of fans,
followers, likes, shares and tweets. If you are also an audit firm, let’s
see how different social media can help you in improving the auditing process.
LinkdIn: To
establish a professional business network and making it strong, LinkdIn is
recommended first of all. It is the most favorite tool of employers and
recruiters worldwide, a very good reason to be there. You can find new valuable
contacts through its user friendly and advanced search tool. But that’s not
all, besides networking it can also help you in getting answers to your auditing
queries. Linkdin groups are useful platforms for asking questions, getting
comments, suggestions and advices from auditing experts. You can contact with subject
matter auditing experts to get audit solutions from internal audit to
risk management and from audit standards to governance. You can take advice
about audit work programs and audit monographs and frequent
communication with them will of course promote your network.
Twitter: Twitter
is the mix tool of microblogging and instant messaging. It is recommended for
the firms providing audit solutions to enter that type of communication.
Many people there tweet frequently about a particular subject, called tweeps. So
choose tweeps that tweet about internal audit, governance, external audit
firms, GRC, data privacy, health and safety compliance. Its news services will give
you breaking news about anything like business, I T and sports etc. Don’t
forget to use its advanced search tool to know what people say about your firm.
It may also give you some important insights about customer concerns and risk
related information.
Facebook:
Regardless of type
and scale, almost every business has presence on facebook in the form of
facebook fan page. From the auditing perspective, you can also set up a fan
page about your audit firm to communicate with your clients, share
stories about your new products and services and get feedback from others.
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