Friday 10 August 2012

Employ the power of social media in internal auditing


The power of social media has been accepted worldwide that has affected the way we socialize, the way we communicate, the way we share things, the way we express ourselves, the way we stay updated with the current affairs, the way we do business, the way we find our potential market and every aspect of life and work. The power of social media can also improve the way you conduct the process of auditing that is such a technical task and requires lot of time and effort. The interesting thing about having your auditing firm on social media is that you may know that how many people think good about you and recommend you in the form of fans, followers, likes, shares and tweets. If you are also an audit firm, let’s see how different social media can help you in improving the auditing process.

LinkdIn: To establish a professional business network and making it strong, LinkdIn is recommended first of all. It is the most favorite tool of employers and recruiters worldwide, a very good reason to be there. You can find new valuable contacts through its user friendly and advanced search tool. But that’s not all, besides networking it can also help you in getting answers to your auditing queries. Linkdin groups are useful platforms for asking questions, getting comments, suggestions and advices from auditing experts. You can contact with subject matter auditing experts to get audit solutions from internal audit to risk management and from audit standards to governance. You can take advice about audit work programs and audit monographs and frequent communication with them will of course promote your network.

Twitter: Twitter is the mix tool of microblogging and instant messaging. It is recommended for the firms providing audit solutions to enter that type of communication. Many people there tweet frequently about a particular subject, called tweeps. So choose tweeps that tweet about internal audit, governance, external audit firms, GRC, data privacy, health and safety compliance. Its news services will give you breaking news about anything like business, I T and sports etc. Don’t forget to use its advanced search tool to know what people say about your firm. It may also give you some important insights about customer concerns and risk related information.

Facebook:
Regardless of type and scale, almost every business has presence on facebook in the form of facebook fan page. From the auditing perspective, you can also set up a fan page about your audit firm to communicate with your clients, share stories about your new products and services and get feedback from others.

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